We didn’t plan on building a logistics company.
Back in 2020, four 19-year-olds stuck in COVID lockdown had too much time, a Snapchat group chat about stocks, and a wild idea from a YouTube video: “Couch hustling.”
2021 First Van, First Warehouse, First Agent
Buy used couches for free, clean them up, offer free delivery.
Our first flip: €0 → €300.
One van, a 30 m² warehouse, and a bot we coded to scrape tori.fi (Finnish Craigslist) every 5 seconds so we’d always be first.
You could say we dominated the used couch market in Finland for a while – flipping one couch a day, 30 couches a month, bringing in ~€10k/mo revenue.
It worked. But it wasn’t us.
2022 Establishing a Partnership with Bird
When Bird, the fastest startup ever to unicorn status, expanded into Finland, they were looking for small teams with a van and a warehouse.
We saw scooters as the opposite of couches: young, fresh, techy, something we could stand behind.
We got a meeting downtown, and a week later we were running 150 scooters.
By the end of 2022, we had 300.
By 2023, 500.
By 2024, 3,000.
By 2025, 6,000 scooters—becoming Bird’s largest logistics partner globally.
2023 Out-hustle everyone on every metric.
Our mantra was simple: out-hustle everyone on every metric.
And it worked.
2023 was our proving ground. While 15+ other small companies were trying to manage scooters, we focused on being the best operator, not just another operator.
Every single KPI Bird measured we worked to crush. By the end of the year, we had 500 scooters under management and a reputation as the scrappy partner that always over-delivers.
We hired the first Hustlers: Eliel, Olli, Niki.
We became the partner that always over-delivers.
2024 Expanding the Operations
From scooters to robots and vans: we launch food-delivery robot operations with Coco + Wolt and start running Budbee courier routes.
Word spread. Other startups started calling.
In 2024, we helped LA-based Coco expand outside the U.S. for the first time, running autonomous delivery robots in Helsinki with Wolt.
We took on Budbee’s courier operations in the Helsinki metropolitan area.
We went from scooters to robots to vans—always building, always scaling.
2025 100+ Hustlers, $1.5m ARR
Dubs becomes Bird’s largest logistics partner globally, employs over 100 people, stays profitable, and starts planning the leap into first mile operations.
Along the way, we created more than just a company. We built a machine:
People who hustle in the streets and warehouses.
Vehicles from scooters to trucks.
Hubs that keep everything moving.
And behind it all: tech and AI agents that let four founders lead 100+ employees with minimal overhead.
Today we’re profitable, bootstrapped to €1.5M ARR, and asking the bigger question: what’s next?
We’ve spent four years proving we can operate and outscale anyone in micromobility. Now we’re looking at the oldest, least glamorous industry in the world—logistics—and asking how we can disrupt it with the same grit, tech mindset, and youth that brought us here.
We’ve learned more about people, business and ourselves than we ever imagined.
And this is only the first mile of our journey.
