MOMENTS
Dubs Moments.
Built From the Ground Up
2026
Our partner needed a terminal in a new market. We didn't rent it — we built it. From an empty floor to a facility sorting thousands of packages a day.
Turku Calling
2026
Turku wanted robots. We brought them. Coco operations expanded to a second Finnish city.
The Handover
2026
One partner offboarded as another came on — same week, no gap. Scooters left, scooters arrived, and our love for them never wavered.
Longest Route
2025
Our partner needed two bots in the South of France. Short notice, no plan, just a deadline. We drove them ourselves — over 3,000 km. Some routes you just go.
Off-Season Overhaul
2025
Winter doesn't mean idle. We refurbished over 5,500 scooters and repaired thousands — sometimes hundreds in a single day — giving each one new life for next season.
Coco Lands
2024
20 robots dropped in a warehouse and three words from the client: figure it out. So we did. Coco's first operation outside the U.S., running the streets of Helsinki.
The Metropolitan Pump
2024
Truckloads of scooters, every week. We flooded the streets of the Helsinki metropolitan area and broke every deployment record we'd ever set. The city had never moved like that.
Ansufatti (First HQ)
2024
500m², no sunlight, completely industrial. Our first real headquarters — and we called it home until spring 2026.
Warehouse Viikki
2023
Things were slowly getting serious. We found the cheapest 300m² warehouse in Helsinki and spent the winter completing a extensive repairs for Bird. The space matched the ambition.
Vantaa Launch
2023
Launching our home city with Bird. Coming full circle — Vantaa is where it all started.
Founders Feast
2021-2023
Many covid evenings were spent eating pizza from the nearby place and programming the intelligence layer to our own operations. The first two base units: vehicle and driver.
Warehouse Bravo
2022
Right next to Alpha, we needed 20m² more. Bravo was born. A modest expansion — but at the time, it felt like big things.
Postcard
2022
The most Dubs postcard-worthy photo there is. Launching with Bird in the city center of Helsinki. The moment it started to feel real.
Couch Overload
2021-2022
From our first side quest: used couches. The warehouse was always filled to the brim — anywhere from 3 to 10 in stock, selling one a day or 30 a month.
Finnish Winters
2021
Our 2006 Ford Transit wasn't the biggest fan. But Dubs never stopped — no matter the weather, no matter the temperature.
No Matter the Weather
2021
We wouldn't stop. This photo makes a great case for AVs and lidars — and an even better case for the people who showed up anyway.
Warehouse Alpha
2021
Our first ever warehouse — 35m² in Vantaa, with a 15m² extension next door. The earliest years, when everything was raw and nothing was guaranteed. We called it Alpha.
2021. Foundation
Back in 2020, four 19-year-olds stuck in COVID lockdown had too much time, a Snapchat group chat about stocks, and a wild idea from a YouTube video: “Couch hustling.”
Our first flip: €0 → €300.
One van, a 30 m² warehouse, and a bot we coded to scrape tori.fi (Finnish Craigslist) every 5 seconds so we’d always be first.
You could say we dominated the used couch market in Finland for a while – flipping one couch a day, 30 couches a month, bringing in ~€10k/mo revenue.
2022. Partnership with Bird
When Bird, the fastest startup ever to unicorn status, expanded into Finland, they were looking for small teams with a van and a warehouse.
A week later, we were running 150 scooters.
By the end of 2022, we had 300.
By 2023, 500.
By 2024, 3,000.
By 2025, 6,000 scooters—becoming Bird’s largest logistics partner globally.
2024. Expansion Beyond Micromobility
Word spread. Other startups started calling.
In 2024, we helped LA-based Coco expand outside the U.S. for the first time, running autonomous delivery robots in Helsinki with Wolt.
We took on Budbee’s courier operations in the Helsinki metropolitan area. We went from scooters to robots to vans—always building, always scaling.
2025. 100+ Hustlers, €1.3m Revenue
Along the way, we created more than just a company. We built a machine: People who hustle in the streets and warehouses. Vehicles from scooters to trucks. Hubs that keep everything moving. And behind it all: tech and AI agents that let four founders lead 100+ drivers at software speed.
We were ready for global scale.
FIRSTS
Dubs Firsts.
First Revenue
120€
2020 A white IKEA Ektorp couch from Tori.fi. Someone paid us actual money for something we picked up, moved, and sold on. That was the moment. One couch, one transaction, one proof of concept.
€10k Month
2022
Thirty-something used couches and a batch of mats — all moved, sold, and delivered in a single month. Nobody believed it was possible. The warehouse disagreed.
Client
2022
Bird. The micromobility company that made us realize Dubs was more than a side hustle. Our first real enterprise relationship — and the one that proved the model worked beyond furniture.
Warehouse
2022
We got it through Talliosake. A literal garage. No loading dock, no signage, no pretense. Just 35m² in Vantaa and the beginning of everything we'd eventually build.
Vehicle
2021
A 2006 Ford Transit. The T fell off the badge somewhere along the way, so we called it Ransit. It was loud, unreliable, and completely ours.
Electric Vehicle
2022
A Ford Transit Custom — before EV infrastructure was ready, before anyone asked for it, before it made obvious sense. We called her Bebe. She arrived two years before the rest of the industry caught up.
Offsite
2022
The first time we stopped long enough to look up. We went to Cabo Verde, talked about the future, and came back with more conviction than we left with.
Line of Code
2021
We called it Botterna. A scraper built to hit Tori.fi and surface the newest free couches the second they were posted. The first time we used software to get ahead. The first hint that data was the real business.
Logo
2021
It embodied exactly what we were at the time — a furniture startup finding its feet. We didn't know yet what Dubs would become. The logo didn't either. That's what makes it worth keeping.
Photoshoot
2023
The first time we felt like an actual company. We booked a photographer, showed up, and took it seriously. Most of the founders still use those photos on LinkedIn today.
We never planned on building a logistics company.
DICTIONARY